Recent and current clients
Recent and current clients include top musical artists in virtually every genre, including Bruce Springsteen, Elvis Costello, Paul Simon, Diana Krall, Norah Jones, Neko Case, The Roots, Alison Krauss, Ricky Skaggs, Wynton Marsalis and Tom Morello; companies such as TuneCore, First Act Musical Instruments, SoundExchange, Toyota, Heineken and Dunkin' Donuts; media clients such as Little Steven's Underground Garage, TakeGreatPictures.com and Sirius Satellite Radio; and books including Joe Boyd's White Bicycles and Bob Santelli's Greetings From E Street.
About our staff
Where you've seen our clients
Shore Fire artists top charts and win awards

Shore Fire Media

Founded in 1990, Shore Fire Media is a standard-setting, boutique public relations and online marketing firm. We are committed to diversity and brilliance in our clients and the work we do for them, bringing an unmatched level of strategic, creative thought and action to each of our campaigns. We seek clients with the potential to leave an indelible footprint on the culture, and we help them make it.
 
Shore Fire clients are bellwethers in the worlds of music, film, books, technology, fashion and special events. Our music roster ranges from stadium-packing superstars to breakthrough young artists and genre-defining masters of their craft. We have represented award-winning authors and actors, and game-changing mavericks of technology and fashion. We have delivered saturation media coverage and brand-building recognition for charities and businesses. And we have helped turn charter events into perennial successes.
 
Shore Fire offers unrivaled communication and collaboration with our clients. Our weekly reports are considered by many to be the industry standard, and we work with clients on every aspect of a campaign, from messaging to imaging to execution.

Publicity

 
Shore Fire's award-winning campaigns for well-known musical artists and for corporate clients in book publishing, fashion, e-tailing and consumer products have won praise for their high quality. Every campaign is planned by an expert team with careful attention to a client's needs, and media targets are tailored to meet that goals of each campaign.
 
We create interesting written materials that get journalists' attention, and time our releases so they reach the people who can use it exactly when they need it. And we make sure to cover every angle to ensure that each campaign is a complete triumph.
 
Our detailed weekly reports have set the standard for the industry, and give our clients the information that matters to further spur their success.
 
 
Publicity contact:
Marilyn Laverty  718-522-7171  
 

Online Marketing

 
Shore Fire Media's recently established online marketing division offers existing and new clients a wide array of strategic services across all digital media as appropriate, for as broad a range of artists and genres as Shore Fire Media currently represents.
 
Our online marketing staff is composed of interactive media innovators with deep expertise in leading-edge Internet, mobile, gaming, social media and e-commerce initiatives who have created numerous ground-breaking online marketing programs for music, entertainment and corporate clients.
 
They provide our online marketing clients with the same high quality of individualized services, and expertise from rock to pop to jazz to folk, that clients have come to expect from Shore Fire Media.
 
 
Online marketing contact:
Nancie S. Martin  718-522-7171  
What People Say About Us
 
"From day one of the Zac Brown Band campaign through our first Grammy win, we have been consistently impressed by Shore Fire’s reliability and accountability."
Liz Norris, ROAR
 
"Our overall sales were truly impressive, especially in this ridiculously challenged marketplace. I think you all did a magnificent job getting both national and deep regional impressions"
Todd Walker, International Music Network
 
"Shore Fire always provides unparalleled expertise and professionalism on every campaign they are my go-to indy team!"
Fran DeFeo, Columbia/Epic Label Group
 
"This has been an ideal relationship in which the sensibility of the publicist and the artist are in total harmony. The Shore Fire team have been able to represent Bruce with the subtlety, integrity and professionalism that are the essentials of the job."
Jon Landau, Jon Landau Management
 
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